https://twitter.com/msupolice
The above link is the Michigan State University Police twitter page.
On the MSU police twitter, they post articles, links, tips, and a bunch of other stuff to let their followers know how to stay safe and communicate with the MSU police.
Typical ways of communicating with police: laws, face-to-face, getting pulled over in a motor vehicle... you know... that kind of stuff. It is a new era now though. One where police can communicate with citizens in very different ways than they could have 100, 50, 20, and even 10 years ago. Now police can communicate with the simple click of a button, and it has put a remix on how things used to be.
The audience: @MSUpolice followers of course. These are the people that read the tweets that show up on the twitter feed. The audience is a younger (more college aged) demographic. I would argue that most people who follow an account like this are up-to-date on today's technology.
The purpose: As I stated earlier, the purpose is to be able to communicate in a new way. This is a way that college students have become very familiar with over the past few years, so it may come a little easier for them.
The success: I would say that the account is very successful. It comes off in a way that is friendly to students. Most people carry some sort of fear towards police and this account is put in place to do two things: get information out, and show it in a friendly/efficient way.
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